The current life settlement market is operating at only a fraction of the potential market. Even though the industry continues to expand, there is enormous room for growth. While offers are readily obtained on viable life settlement cases, the primary shortage in the industry continues to be supply. With only a small fraction of policy owners who would qualify for life settlement considering the option before lapsing their policies, there is a significant opportunity in raising life settlement awareness. Life settlement is a topic you should be prepared to discuss with potential candidates.